Interview/Questionnaire
Name (Optional):
Age: 52
1. What/who influences you to buy things?
When I find new recipes, the whether, introduction of new products and what my family asks for causes me to buy things.
2. How do advertisements influence your buying behavior?
Advertisements that have deals influence me to look into buying or go buy a product.
3. What sticks out to you the most in advertisements?
Advertisements with baking products stick out to me the most, as I bake often.
4. Why might advertisements be good?
They can be good as they show new products and services.
5. Why might advertisements be bad?
They can be bad if they aren’t as good as they are perceived in the advertisement. This is why reviews of products are important to look at once you see an advertisement that interests you.
6. What is your favorite advertisement?
Philadelphia cream cheese is my favorite because I use it when making cheesecakes, which are expensive. When I see a deal for cream cheese it makes me happy and head out to stock up.
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