Interview/Questionnaire
Name (Optional):
Age: 52
1. What/who influences you to buy things?
Commercials, magazines, and friends influence me to buy things.
2. How do advertisements influence your buying behavior?
If the advertisement relates to my lifestyle I’m likely to look into the product. I’m also likely to look into buying the product if the advertisement shows something that will be easy to use, improve my life, and easily accessible.
3. What sticks out to you the most in advertisements?
Advertisements with deals stick out to me more than advertisements with just product information.
4. Why might advertisements be good?
They introduce new products that could be good for mine and other’s lifestyles.
5. Why might advertisements be bad?
Advertisements often cause me to buy things I didn’t need and later regret buying.
6. What is your favorite advertisement?
The Kim Crawford commercial, I really want to try that wine.
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